This deal follows takeovers from rivals PartyGaming of Foxy bingo and Think bingo back in July for more than £100million.

The online bingo industry seems to be growing at speed and is proving to be attractive to online gaming firms such as 888 and PartyGaming who are increasingly searching for new alliances.

Wink bingo launched in 2008 and now boasts more than 60,000 active players making it one of the most popular online bingo sites in the UK. Wink bingo made £15million in revenue with £1.3million in profit during the first 11 months of this year.

888 is to pay £11miilion upfront with the rest being performance related in the year to end of March 2011 with the potential to reach a price of £59.7 million.

Gigi Levy, chief executive of 888, said: “We are delighted to announce the Wink Bingo acquisition as an expansion of our online bingo footprint in the lucrative UK market. The Wink team has a proven track record of excellence and will be a great addition to our growing bingo business.”

He also said trading at 888 “remains strong and is in line with management’s expectations”.

The site design is simple and intuitive but pleasant enough on the eye, and we really can’t make enough of the superb range of prizes and promotions that are on offer.

888.com Ladies Bingo

Guaranteed jackpots are a big part of the 888 Ladies Bingo offering. There’s a huge list of jackpots that offer superb value and are awarded frequently. Every month there is an £8,888 guaranteed jackpot awarded for a coverall game. You can purchase tickets before the event so that you don’t even have to be sat at your computer to win this impressive pot.

888.com Ladies Bingo

Ticket price range from 5p to £1 in 6 bingo rooms. There are three 90 ball rooms and three 75 ball rooms each offering their own game schedules. Site design and game design are such that finding your way around the site in general, and from room to room is incredibly easy.