Harrah’s has announced a partnership with 888. Casino giants Harrah’s has previously tested the waters with online gambling when it hired ex Party Poker CEO Mitch Garber to run Harrah’s interactive entertainment early this summer. Since then not much has been seen from the camp with regards to online until now.

It has been announced that Harrah’s interactive and 888 holdings with work together developing the Caesars Palace and World Series of Poker brands online. The deal is to be handled by Dragonfish, the B2B sector of 888.

“Dragonfish will deliver its market leading poker and casino software, ePayments, CRM, Customer Support and VIP services, creating a platform to grow the WSOP and Caesars casino brands online”, said a Dragonfish spokesperson.

Gigi Levy, CEO of 888 also commented, “This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands”, said Levy. “We have the structure in place to realize our B2B division’s full potential over the next 18 months and beyond and today’s announcement of our partnership with an industry giant is further vindication of this strategy.”

Dragonfish has proved to be a successful venture as financial reports saw huge revenue growth with their poker and casino ventures whilst other parts of the company suffered.

Mitch Garber said of the new venture, “As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming”.