August’s top ten bookmakers list revealed that Sportingbet was at number 9 and it seems they are on the up! It appears that the recent signing with Portsmouth FC will be very beneficial for the club and in their favour to have such a successful and trusted bookmaker supporting them.

Sportingbet are the latest sportsbook to side with and sponsor an English Premier League club at the start of this season. There has been several new partnerships develop and begin and it seems that we could expect to see many more as sportsbook fight for spots at the top clubs.

Sportingbet will be the main provider of gaming products for Portsmouth FC fans. As well as access to the Portsmouth website, the sportsbook will also be allowed to advertise at the club’s Fratton Park ground, using LED perimeter advertising boards whilst taking advantage of special access to the VIP visitor’s suite.

Other recent partnerships include Betfair with Manchester United and Asian sportsbook 188Bet, which has been one of many recent football deals for the sportsbook, including the likes of Aston Villa, Bolton Wanderers and Wigan football clubs. 188Bet’s sponsorship deal seems to be a little more intense with the initial contract set out to last for a minimum of 3 years.

As if football clubs haven’t got enough on their plate, what with transfer bans and relegation, now they are being bombarded with fantastic offers and face the big decision of which sportsbook will be the right choice, both financially and in terms of ambitions and aspirations globally to help support the future success of the clubs.